How B2B Companies Talk Past Their Customers

This is an interesting insight  published by the global management consulting firm McKinsey & Company. It shares research data regarding the disconnect between B2B brand messages and what their customers really want to know.  Continue reading


In Our Professional Life as in Dating, It’s All About “Find. Get. Keep.”

The dating world is inundated with promises of harmonious matching algorithms and lasting true love. Equally, there’s a plethora of recruitment websites and headhunting companies claiming to be best placed to find the best talent for organizations, and the best job for professionals. In fact, it seems the whole Human race is after something to conquer and keep.  Continue reading